Analytics – Beyond Data Warehousing

Data does not equal information. Information does not equal insights.

Faced with the challenge of making sense of voluminous amounts of data and to speed up decision making, investments in analytics continue to be top priority for CIOs worldwide.

From the chart above, it is clear that industry analysts are observing a continued emphasis on analytics in 2011.

But unlike last few years, an organization will see a positive impact on its growth when it inculcates a culture of analytics into its daily functioning. Providing tools and means to aid analytics and decision making to where it matters will truly transform the way business is transacted and improve productivity significantly.

To achieve this effectively:

• Analytics tools need to be seamlessly integrated into information workers’ routine functions and become a part of the collaboration processes
• Businesses need to empower employees with relevant and easy-to-access information to make independent and informed decisions on their own.

One approach is by adding a layer of dashboards and scorecards; thisform of data visualization not only makes information more readable, but also helps decision makers concentrate on just the valid metrics and KPIs.

Desirable features of an efficient analytics system: Enable users to perform self-service analysis and intuitively design response solutions Allow users to interactively explore and perform calculations on large data sets Integrate data from multiple sources Minimize dependence on IT support

WinWire has the track record of helping organizations with data visualization and analytics solutions leveraging key Microsoft technologies such as SharePoint Insights, SQL Server 2008 R2 and Silverlight.