How Artificial Intelligence (AI) is Driving Business Innovation
Marketing
December 4, 2018
Advances in technologies such as Cloud, Analytics, Big Data, IoT, Blockchain and Artificial Intelligence driving innovation and digital transformation in every industry. Technology is reinventing businesses, and enterprises have started leveraging data to gain real-time insights to elevate the customer experience and gain a competitive advantage.
Of all these technologies, Artificial Intelligence (AI) is a powerful transformative technology that we all need to embrace. AI not allows enterprises to automate repetitive tasks, create personalized experiences, but also enables to gain actionable insights to optimize customer experiences and streamline operations.
The year 2018 has seen some greater adoption and meaningful traction within the Fortune companies. According to a 2018 study by NewVantage, 97% of executives say that their companies are investing in building and launching AI or Big Data initiatives. Proliferation and availability of data are one the reason for empowering AI and cognitive initiatives within their enterprises.
What does (Artificial Intelligence) AI Include?
AI deals with the simulation of human intelligence processes by machines, especially computer systems. AI includes deep learning, machine learning, chatbots, predictive analytics, image recognition, speech translation, pattern recognition, automation, natural language processing, and others.
AI Applications or Use Cases
The possibilities of AI may be endless. The range of applications or use cases of AI is enormous. AI will impact every industry and every business process. Industries that will have a profound impact on AI includes Sales and Marketing, Manufacturing, Transportation, Healthcare, Legal, Customer Services, Education, and media. Continue to read: Artificial Intelligence – Top Use Cases and Technologies Used Today.
How Organizations Are embracing (Artificial Intelligence) AI
Over the next few years, every organization will adopt AI to modernize their mission-critical business applications and processes, provide personalized customer experience and reduce operational cost. Organizations are embracing the analytics-driven mindset to automate and build an “Intelligent Enterprise.”
Customer Chatbots and virtual assistants are adopted by every mid to large enterprise to turn repetitive tasks into simple commands. Examples include Microsoft Cortana, Amazon Alexa, Apple Siri and more. These devices are time-saving and will help companies elevate customer experiences.Continue to read: How AI and Chatbots are transforming customer experiences.
Today’s customers expect more tailored offers to meet their growing needs. AI-powered personalization will drive greater customer experience. Organizations are no longer competing on the price but focusing on competing on delivering awesome customer experience. According to a Gartner study, by 2020, 85% of customer interactions will be managed without human intervention”. Machine Learning and AI algorithms can sift through massive data to find out exactly what matters to customers to create a personalized, compelling customer experience. Examples include Voice Search, Visual Search,
AI can help organizations bridge the gap between data and insights. AI is changing how organizations are getting customer insights. AI and Machine Learning leverage the massive amount of customer data to find trends and predict customers’ next action. AI technologies such as facial recognition, speech & text analytics, natural language processing (NLP), deep learning, and machine learning uses customer data to provide actionable insights into buying behavior, motivations, and expectations.
Microsoft AI Services – Empowering Innovation
Microsoft AI Services has a comprehensive set of services, a broad portfolio of AI productivity tools to build next-gen applications be it on-premises, in the intelligent cloud and on the intelligent edge.
Azure AI Services include pre-built APIs such as Conversational AI and chatbot tools, cognitive services and Azure Machine Learning for every developer and scenario.
Envisioning and Planning Session on Microsoft AI Services
Ask WinWire about our Envisioning & Planning Session on Microsoft AI Services to learn how Microsoft provides the most comprehensive AI platform and helps build your modern, intelligent applications.
