Helping Pharma Organizations Better Plan Their Product Launch

Launch and commercial activities in the pharma value chain enable patients to access new therapies and bring drugs faster to the market. However, they face ever-increasing challenges to achieve a successful launch because of the rising drug development costs, reduced time-to-market, growing competition, and new models of care.

launch analytics

Launch Analytics

Transforming your drug launch & commercial performance

WinWire’s Launch Analytics Solution provides a data-driven approach, templates, and toolset for planning and executing successful launch programs. The solution built on WInsights, offers prebuilt connectors, analytics and dashboards, and BI capabilities to transform data into insights. 

Our pre-packaged solution integrates information across multiple channels, systems, and devices to improve customer experience, increase cross-selling and determine up-selling.

The solution is listed on Azure Marketplace.

Solution Features

What solution does for you?

pharma launch analytics

Define criteria, identify market, patient, and HCP segmentation criteria, understand local market requirements, refine strategy.

Commercial pharmaceutical
Plan & Implement

Allocation team with tasks, timeline, dependency, and budget allocation, approach influencers, prepare a marketing plan, and train sales team.

Pharma commercial launch
Engage and Acquire

Engage with HCPs, influencers, medical groups, payers, sales team, etc., capture market & patient feedback.

launch analytics

Results You Can Expect

How the solution benefits your organization

  • Establish an integrated launch team
  • Develop commercial strategy
  • Execute launch roadmap & plan
  • Develop and implement a governance plan
  • Plan, manage, collaborate, and communicate better with your cross-functional teams

Use Launch Analytics to uncover actionable insights throughout the product launch.

Looking to accelerate your digital journey?

Let’s discuss how we can help you create digital experiences